Feb. 28, 2018

Registration 8:30 a.m.
Program 9 a.m. - 3 p.m.

MSU Tollgate Education and Conference Center
Conference Center
28115 Meadowbrook Road
Novi, MI 48377

Registration Cost:
Pre-Registration (Ends February 14, 2018): $49
Normal and On-Site Registration: $69 

Registration includes lunch, morning and afternoon snack, and handouts.

During this day-long workshop, Dr. Bridget Behe, Michigan State University professor of horticulture, will discuss all aspects of marketing products at your retail garden center. Topics that will be discussed include how to understand your current customer base, customer behaviors while shopping, your pricing strategy, how to design effective displays, and much more. This workshop is ideal for any manager, grower, retailer or any front-line employee. Please bring your businesses’ mission statement and the hardest item you sell (or a photo of it).

Download Event Flyer


Michigan State University is committed to providing equal opportunity for participation in all programs, services and activities. Accommodations for persons with disabilities may be requested by contacting the event contact two weeks prior to the start of the event. Requests received after this date will be honored whenever possible.

Contact Information

Please contact W. Garrett Owen at 248-347-0269, Ext. 202, wgowen@msu.edu for more information and registration information.