Sensory and Consumer Testing Options from MSU for Small Food and Beverage Businesses
Aug. 14, 2025
Noon - 1:00 p.m.
Webinar
Food companies are often faced with tough questions like those below…
- Which new product would my customers like best?
- Will consumers notice or care if I change out an ingredient?
- How does my product compare to competitors on the market?
- How should I tweak my product to optimize consumer liking?
These questions can be best answered through sensory and consumer testing.
The MSU Sensory Lab has a mission to make sensory and consumer insights accessible to food and beverage entrepreneurs, with three levels of offerings: full-service, low-cost, and DIY. The low-cost ($150) testing opportunity is a student-led, faculty-guided research program offered once a year during the fall semester, with applications for the 2025 program due on August 22.
Learn more by attending this seminar!
Registration for Sensory and Consumer Testing Options from MSU for Small Food and Beverage Businesses is open.
Registration closes at 11:59 p.m. ET on August 13, 2025.
Accommodations
Michigan State University Extension programs, services events, and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status, or veteran status. Accommodations for persons with disabilities may be requested by contacting the event contact two weeks prior to the start of the event. Requests received after this date will be honored whenever possible.
Contact Information
For information, contact Diane Longanbach at longbach@msu.edu or 517-526-7895.