Planning for Profit: Marketing & Production Budget Workshop
Jan. 24 & 31, 2025
9 a.m. - 3 p.m.
Kalamazoo Valley Community College Culinary and Allied Health Building Room CAH223
418 E. Walnut Street
Kalamazoo, MI 49007
Learn tools to maximize your profit by choosing the crop and market mix that works best for your farm. This two-day workshop will begin with an overview of enterprise budgets, which will help you evaluate the profitability of your current and potential products and market channels. Then, we’ll cover the fundamentals of choosing markets and discuss strategies for analyzing market channels to help you make informed decisions about pricing and where to sell your products. You’ll have opportunities to develop an enterprise budget specific to your farm and to talk with other farmers about how they’ve cultivated a mix of market channels that work for them. You will have the option to register for each day of the two-part workshop separately. Participants are strongly encouraged to register for both days as each will offer unique opportunities.
January 24, 9 a.m.-3 p.m.
- 9-9:20 a.m.: Registration
- 9:20 a.m.: Welcome/Introductions
- 9:30 a.m.-12 p.m.: Enterprise Budget Presentation & Workshop
- 12-1 p.m.: Lunch & Conversation
- 1-3 p.m.: Local Food Marketing 101
January 31, 9 a.m.-3 p.m.
- 9-10 a.m.: Welcome, check-in, and optional individual consultations
- 10-11 a.m.: Pricing for Different Markets
- 11-11:30 a.m.: Introduction to Market Channel Analysis (video)
- 11:30 a.m.-12:30 p.m.: Lunch & Conversation
- 12:30-2 p.m.: Farmer Marketing Panel Discussion & Wrap up
- 2-3 p.m.: Optional Food Innovation Center tour
Cost: FREE
Registration for Planning for Profit: Marketing & Production Budget Workshop is open.
Registration closes at 11:59 p.m. ET on January 20, 2025.
Accommodations
Michigan State University is committed to providing equal opportunity for participation in all programs, services and activities. Accommodations for persons with disabilities may be requested by contacting the event contact two weeks prior to the start of the event. Requests received after this date will be honored whenever possible.