Making It In Michigan Sponsorship Opportunities

The MSU Product Center is dedicated to supporting entrepreneurs in the food industry by offering food product businesses the information and tools they need to succeed today. Making It In Michigan attracts nearly 150 food product vendors and retail buyers throughout Michigan.

The event will be held April 24, 2024 at the Lansing Center. The conference portion of the event will feature hot topic panels, networking opportunities and take-home resources as well as a pitch competition with the Michigan Good Food Fund.

Making It In Michigan's signature program, the Marketplace Trade Show, enables food entrepreneurs to sell products and connect with Michigan buyers. Vendors will also be listed on our event website. As in the past, the Marketplace Trade Show will close with an award ceremony for some exceptional entrepreneurs!

The MSU Product Center is excited to partner with the Michigan Department of Agriculture and Rural Development and the Michigan Economic Development Corporation to offer a unique matchmaking opportunity for buyers and sellers.

To learn more about Making It In Michigan, visit

Please consider investing in the 2024 Making It In Michigan as we work to showcase new products and companies from across the state.

Sponsorship for Making It In Michigan Sponsorship is open.

Sponsorship closes at 11:59 p.m. ET on March 1, 2024.


Michigan State University is committed to providing equal opportunity for participation in all programs, services and activities. Accommodations for persons with disabilities may be requested by contacting the event contact two weeks prior to the start of the event. Requests received after this date will be honored whenever possible.

Contact Information

For information, contact Mollie Woods at 517-281-3100 or