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Real Christmas Tree Board Webinar Series

The Real Christmas Tree Board Research Updates
Free Webinar Series

Sept. 28, 2023
Jan. 23, 2024 changed to Jan. 30, 2024
April 23, 2024
June 25, 2024
11 a.m. to 12 p.m. ET

Christmas tree experts from across the country will discuss current research projects funded by The Real Christmas Tree Board. Topics will cover effective communication with the public (September 28th), pest management (January 23rd and June 25th), and genetic improvement of trees (April 23rd). Single registration allows access to each webinar event.

COST: FREE, but registration is required

Webinar Topics/Agenda

Sept. 28, 2023
“Intentional Communication: Being a Spokesperson for the Christmas Tree Industry" John Armato, FleishmanHillard, Senior Partner
If you’re speaking on behalf of an organization or as an advocate for an industry, you’re serving as a “spokesperson.” You may not be on TV or giving interviews to newspapers, but your message is just as critical in meetings, at conferences, and in coffee shops. And all good spokespeople have one thing in common: They don’t leave their message to chance. And all good spokespeople have one thing in common: They don’t leave their message to chance. They are intentional about what they say and how they say it. Led by John Armato, Senior Partner with FleishmanHillard – the Real Christmas Tree Board’s communications agency partner – this session will give you insights into what messages really are, how they function, and what separates the good ones from the bad. You’ll learn more about the story the RCTB is working to tell and essential techniques you can use to help reinforce it, including the importance of “first words,” using the “ATM” technique to get from where you are in a conversation to where you want to go, and the importance of speaking with one voice while personalizing your particular approach.

Jan. 23, 2023 changed to Jan. 30, 2024
Elongate Hemlock Scale Current Management and Novel Controls
Elongated Hemlock Scale is a major pest problem in some production areas.  Recently, some states have implemented quarantines to prevent the spread of this pest. Presentation will outline current management practices for control and what future options may entail. 

April 23, 2024
The Christmas Tree Genome Project to Rapidly Advance Genetic Improvement
What is genomic research? How can this impact the Christmas tree industry? Presentation will discuss genetic sequencing of Fraser Fir and applications for advancements in tree breeding programs. 

June 25, 2024
Weed Control in Christmas Trees
Weeds are one of the biggest challenges all farmers face. What are options to control problem weeds in Christmas tree fields. 

Note - MSU Extension will be applying for pesticide credits for the Jan 23rd, and June 25th sessions. 

Registration for Real Christmas Tree Webinar Series is open.

Registration closes at 11:59 p.m. ET on June 24, 2024.

There are 436 openings available.


Michigan State University is committed to providing equal opportunity for participation in all programs, services and activities. Accommodations for persons with disabilities may be requested by contacting the event contact two weeks prior to the start of the event. Requests received after this date will be honored whenever possible.

Contact Information

For more information, contact Bill Lindberg at or 616-438-2738.